To become the first preference covering the basic human rights such as equality and sense of justice, and having the "ENVIRONMENTAL CONSCIOUS" principle, being aware of its mission in the social environment and its social responsibility, promoting the additional values pronouncedly with its current activities, for its employees, society and environment, being loyal to its principles, being reliable, supplying its products and services to the large masses, increasing its product ranges continuously, having the educated and specialized staff, and having the customer ? oriented servicing concept.